![]() This is where Line Item really stands out as a single platform with insight into shopping trends and behavior, and what your competitors are doing-so you can finish 2021 in the black. The right insight can make or break your brand this holiday season, and business intelligence can give you what you need, when you need it. This holiday season may be full of surprises, but your performance shouldn’t be one of them. Using updated visuals and copy for featured holiday campaigns, and to ensure your site and product pages have that holiday look and feel, and more Using targeting and segmentation to create personalized email campaigns Creating engaging content, like gift guides Providing access to customer service with tools like live chat, and with quick responses Ensuring your checkout process is as easy as possible ![]() Of course, there are other strategies to consider, too-best practices like: With Line Item, you can verify item pricing, selling price, and list price across platforms, ensuring that products are priced correctly even with new options like BNPL, and you can easily monitor third-party and competitor activity to protect your brand and products. BNPL can affect pricing, so it’s important to monitor this. The major retailers have already rolled out BNPL options some have been in play since 2019. Buy Now Pay Later is one of these, and it can appeal to segments like Gen Z and the unbanked, both of which are more price sensitive. Many retailers are introducing new pricing strategies to drive sales this holiday season. Line Item helps you determine if out-of-stocks are hurting your revenue. When a customer is ready to buy and your product is out of stock, you lose the sale-and maybe the customer, too. ![]() Maintaining optimal inventory is key to profitability. E-analytics insight from Line Item can help you ensure your campaigns are profitable and that your overall marketing spend ultimately drives return on investment. It’s essential to drill down to campaign elements, including CPCs, to ensure you have a read on how changing demand, sudden interest, or seasonality might be driving spend. And that’s during a typical season, which 2021 is anything but. During this volatile time of year, whims and demand drive the market in unpredictable ways. Line Item can help with this to make sure you aren’t overlooking clear areas or gaps that prevent you from meeting category bestseller benchmark standards.Įvaluate your SEO strategy and campaigns. Across your e-commerce portfolio, all product detail pages should be complete, correct, and compelling. Incomplete or inconsistent product detail pages can harm you, whether we’re talking about Amazon listings or your own website. Ensure your product detail pages are complete. With them, you can better understand what’s driving the market and what your competitors are doing, so you can sharpen your edge and see ROI from a page-1 slot. This is where Line Item can give you valuable campaign-level and product attribute insights. The holiday season is the time to invest in a robust paid search strategy, but you’ll want to be sure you understand what product attributes drive value. Shoppers are pressed for time, and you have only seconds to capture attention when it comes to search results. This is where Line Item can help, with detailed insight into what changes you could make to content, product descriptions, or imagery to affect your ranking in organic search results. Improving your organic search ranking depends on visibility into what’s working-or not-for your brand. Moving from page 2 to page 1-and even into the top 10 listings-can significantly boost your sales. This is why it’s essential to monitor and improve your online search ranking. Whether they’re buying online or in person, many shoppers start their research online-on a smartphone or a tablet. This is where the performance analytics platform Line Item can be the lifeline e-commerce marketers need right now to ensure they make the most of the holiday season.As we head into the heart of the 2021 holiday season, here are a few strategies to prepare and protect your digital shelf for the upcoming holidays.įocus on organic search ranking. In such an unpredictable market at such a high-stakes time of year, business intelligence has never mattered more. ![]() News of supply chain pressures and worldwide shipping delays has spurred many shoppers to buy early or shift their buying behavior - 83% of shoppers intend to start before Thanksgiving this year, in a departure from the norm. ![]() There are other factors, though, to consider. ![]()
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